Sept 2004 COUTURE/FASHION SHOOT Defile is a couture store located in Venice, California. All clothes are hand-made by Rico, the Owner and Designer. The clothes have never been shot, catalogued or merchandised outside of the store environment. OBJECTIVES: - Create promotion materials, press releases, ads and posters - Capture the unique attitude of the clothes - Create pictures to enable the store to merchandise its look to present any prospective customers - Achieve the objectives on a low budget THE SHOOT: The Defile store was used as the primary shoot location. Secondary locations were streets surrounding the store. Darkhaze recruited 4 models to complete the assignment; one male, three female. Two make-up artists were used. The designer was the stylist. Over 600 pictures were taken using 7 set-ups. Each model was presented using three different outfits. Yossi and his assistant completed the assignment in one day. |
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