Defile is a couture store located in Venice, California. All clothes are hand-made by Rico, the Owner and Designer. The clothes have never been shot, catalogued or merchandised outside of the store environment.
- Create promotion materials, press releases, ads and posters
- Capture the unique attitude of the clothes
- Create pictures to enable the store to merchandise its look to present any prospective customers
- Achieve the objectives on a low budget
The Defile store was used as the primary shoot location. Secondary locations were streets surrounding the store.
Darkhaze recruited 4 models to complete the assignment; one male, three female. Two make-up artists were used. The designer was the stylist.
Over 600 pictures were taken using 7 set-ups. Each model was presented using three different outfits.
Yossi and his assistant completed the assignment in one day.